Platinum Guarantee

Wednesday 20 June 2012 10:15 AM
Go to any discerning jeweller with an eye for the beauty of platinum and you are likely to see the distinctive branded seal produced by Unisto for Johnson Matthey’s precious metals marketing division who, together with Platinum Guild International (PGI), are guardians of the exclusive metal’s public image in the UK.

A FTSE 100 company with a 175 year history in the fabrication, refining and marketing of precious metals, Johnson Matthey is today the world’s leading distributor of platinum group metals and sole marketing agent for Anglo Platinum, the world’s largest producer of the metal.

Johnson Matthey Platinum Guarantee Tag

Headquartered in London with support facilities in the USA and Hong Kong, the company’s Precious Metals Marketing business uses its extensive experience to provide support to manufacturers and retailers of platinum jewellery, assisting them to gain a competitive edge. As well as training activities and collateral support, the team provides free point of sale materials, which includes the Unisto “Platinum” branded seals.

Platinum is a highly sought-after metal but can be difficult to distinguish in a display alongside other white metals e.g. white gold and silver. To provide an assurance of purity and set jewellery items apart, Johnson Matthey asked Unisto to design a seal to incorporate the distinctive blue platinum logo of the PGI. The seal is an adaptation of an existing Unisto design, chosen by Johnson Matthey for its unusual shape and feel to be an appropriate association for this rare and desirable commodity.

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